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Phenix Rods New Look

Posted by Robert Ip January 07, 2008.

Phenix Rods is under new ownership. With it we have created a new logo that respects the history of the company but updates the look. For those of you that don’t know a Phenix is a mythical bird deriving from Egyptian mythology.

As defined by American Heritage Dictionary, Phenix is:
1) Mythology A bird in Egyptian mythology that lived in the desert for 500 years and then consumed itself by fire, later to rise renewed from its ashes.
2) A person or thing of unsurpassed excellence or beauty; a paragon.

We believe that these definitions truly describe Phenix Rods. We have risen out of the ashes better than before. Our rods are truly a thing of beauty and quality.

Old Logo

New Logo